Aviva Jifei Xue

Founded in New York in 2020 by Aviva Jifei Xue, a graduate of the world-renowned Parsons School of Design.

Born in China and having spent her childhood in Japan, her background has cultivated a unique worldview that harmonizes Eastern warmth with Western modernity.

Natural materials woven in a long-established workshop in Ichinomiya City, Aichi Prefecture, are gently dyed with plant-derived dyes, exuding a somehow nostalgic comfort. Utilizing these materials, the relaxed silhouettes created with a feminine sensibility, combined with soft colors, open new possibilities for menswear, emanating a quiet presence.