Collection: Bjorn Hugason

Björn Hugason, from the extremely cold country of Iceland, launched his eponymous brand in 2022.

His collection is characterized by designs that reinterpret traditional silhouettes based on the cultural roots of his homeland, Iceland, and a unique hand-dyeing technique using botanical dyes and mordants such as iron and copper. All items are carefully tailored by a select few Italian tailors and then dyed by Hugason himself in Iceland. Enjoy this artisan brand born at the edge of the world, where sustainable natural materials and minimalist aesthetics weave together a dialogue between past and present.